Wednesday, February 7, 2007

The Effectiveness of Communication - Online Media and Their Distractios

The display of information in a print or visual source needs to be organized in an effective way to communicate to the audience. Today’s print and media articles are often times written nicely, but the layout on the page along with advertisements distracts the viewer and usually takes away from the content the writer was trying to communicate. So in my post, on this wonderful Tuesday afternoon, would like explore a couple of my resource links and comment on their perspective choices in regard to layout and overall effective visual communication. Some sites are able to provide a simple and straightforward layout that is easy for a viewer to understand while other sites have distractions everywhere, which can cause the viewers eyes and mind to wander off into other parts of the page. In addition, people are having less and less time to read the material and by giving the audience distractions will largely take away from a writer’s conversation.

The discussion of online media and displayed information is very complex. Though, I am by no means, an expert on the delivery of content within a print or visual source, I still am able to compare sites and explore their positives and negatives of their media. Furthermore, the first site I would like to discuss is Yahoo Finance, which is a great finance site for all investors for several reasons. Yahoo Finance is well laid out with a good color scheme. The colors are simple and do not vary throughout the page, so your eyes can guide you through the several frames of content on the welcoming page. The site does have a decent size advertisement, which I would prefer not to see, but it does not flicker or play sounds like many of the advertisements on finance pages. In addition, most of the Finance sites have advertisements and so more than one a page, though I applaud Google’s finance page for not having any advertisements. Furthermore, Google Finance is very simple and just bluntly gives the information an investor is seeking. The frames on Google are all equal and the layout is the blandest, but works extraordinary well. Back to Yahoo Finance, they display more information on their welcoming page then Google, which causes some distraction, but it is just suppose to be a quick overview. Therefore, we should look at the variety of stock market charts these sites have and compare the visual elements that each of the following sites offer – CBS MarketWatch, Google Finance, and Yahoo Finance.

These three sites offer the same information in surprisingly different ways. Currently, Google Finance has the most detail oriented charts that are interactive with the user. Google’s charts allow the audience to use their cursor and pinpoint a specific spot on the stock chart giving the audience the date, price, volume and any news that came out on this day. CBS and Yahoo have detailed charts, but they are not interactive like Google’s, which is why I feel the media is delivered better by Google. Though, Yahoo does have an interactive chart under works in Beta testing that should bring the relevant stock information to the forefront better.

Lastly, I would like to consider another sight that is different than these informational/news sites. The site is Mad Money Recap and is a very useful site that is laid out in a bizarre way, which I feel demonstrates the distractions that are quite prevalent across multiple media formats, specifically the web. The site has many advertisements which distract the visitor, has multiple fonts colors and some are hard to read, and has a very interesting assortment of colors used for the lay out. Despite the fact that there are a bunch of distractions on the site, I find the archive easy to manage and the information is clearly displayed.


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